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A guy walks in to an computer store looking for a new PC. One particular custom built unit catches his eye. A staff member notices this and walks over. He says "Hi, my name is Spotty".
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"That's an unusual name", says the shopper. "Anyhow, I was wondering if you offer some kind of service plan on these things.
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"Oh yes", says Spotty. "We offer a great support plan on our custom built units. In fact, all you do when you have a problem is bring the computer into the store and I handle all the maintenance and repairs myself, free of charge."
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"Hmmm", says the shopper. "How good are you at that?"
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"I always do my absolute best and I've never had a complaint", says the rather confident and smug Spotty.
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So the shopper says, "In that case, forget it. I'm not interested."
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To which the staff member replies, "Why not?"
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"Because your support plan is Spotty at best."