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==Demographic==
−Nintendo has hoped to [[target market|target]] a wider [[demographic profile|demographic]] with its console than that of others in the [[History of video game consoles (seventh generation)|seventh generation]].<ref name="USA Today" /> At a press conference for the then-upcoming [[Nintendo DS]] game ''[[Dragon Quest IX: Sentinels of the Starry Skies]]'' in December 2006, Satoru Iwata insisted "We're not thinking about fighting [[Sony]], but about how many people we can get to play games. The thing we're thinking about most is not portable systems, consoles, and so forth, but that we want to get new people playing games."<ref name="IwataSony">{{cite web|title=Dragon Quest IX Q&A|date=December 12, 2006|publisher=IGN|accessdate=December 16, 2006|url=http://ds.ign.com/articles/750/750610p1.html}}</ref> This is reflected in Nintendo's series of [[television advertisement]]s in North America (directed by [[Academy Award]] winner [[Stephen Gaghan]]) and its Internet ads. The advertising slogans were ''"Wii would like to play"'' and ''"Experience a new way to play''"; the ads began November 15, 2006, and had a total budget of over [[United States dollar|US$]]200 million for the year.<ref>joystiq.com [http://www.joystiq.com/2006/11/12/nintendo-wii-marketing-to-exceed-200-million/ "Nintendo Wii Marketing To Exceed 200 million"] (November 12, 2006)</ref> The productions were Nintendo's first broad-based advertising strategy and included a two-minute [[video clip]] showing an assortment of people enjoying the Wii system: urban apartment-dwellers, ranchers, grandparents, and parents with their children. The music in the ads was from the song "Kodo (Inside the Sun Remix)" by the [[Yoshida Brothers]].<ref name="jap_commercial">{{cite web|title=Wii For All — Wii Would Like To Play|date= December 10, 2006|publisher=The Inspiration Room Daily|accessdate=January 16, 2007|url= http://theinspirationroom.com/daily/2006/wii-for-all}}</ref> The marketing campaign was successful; [[pensioner]]s as old as 103 were reported to be playing the Wii in the United Kingdom.<ref>{{cite news|last=Parker|first=Andrew|title=OAPs say nurse, I need a Wii|publisher=The Sun|url= http://www.thesun.co.uk/sol/homepage/news/article294579.ece|date=September 14, 2007|accessdate= September 14, 2007|location=London}}</ref> A report by the British newspaper ''[[The People]]'' also stated that [[Elizabeth II|Queen Elizabeth II]] of the United Kingdom has used the console.<ref>{{cite web|title=Make way for the Q Wii N|publisher=The People|url=http://www.people.co.uk/news/tm_headline=make-way-for-the-q-wii-n%26method=full%26objectid=20276099%26siteid=93463-name_page.html|date=January 6, 2008}}</ref>
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{{reflist|group=Note}}
−==Hardware==
==Hardware==